Media Kit for Sponsors

Social media is constantly changing. Marketers who don’t keep up get left behind.

This Week in Social Media (TWISM) helps marketers keep up!

TWISM is a marketing newsletter that shares the top social media news each week to 109,000+ marketers across the globe.


📈 Reach

  • 109k+ subscribers

    • 1,800+ new signups per week

  • 55% open rate

    • 60,000+ unique opens per send

  • 3% CTR


🎯 Audience quality

We clean our list on a weekly basis, removing all subscribers who haven’t opened an email in the last 4 weeks.


😍 What our readers say

Tammy Adams, My Life Abundant:

Tara Tamiko, AI Educator, Mentor and Speaker:


🌎 Where our readers live

  • 51% — USA

  • 12% — UK

  • 10% — EU

  • 7% — Canada

  • 6% — AUS / NZ / Singapore

  • 14% — Rest of world


👩‍💻 What our readers do for work

  • 29% — Social Media Manager

  • 24% — Business Owner

  • 21% — Marketing Director

  • 11% — Content Creator

  • 15% — Other


🧐 Platform our readers prioritize most

  • 32% — Facebook

  • 25% — Instagram

  • 14% — LinkedIn

  • 11% — YouTube

  • 18% — Other


🏁 How to book a placement

  1. Fill out our sponsor form

  2. We draft your placement (including images)

  3. You review draft and request revisions

  4. We finalize placement and notify you when live

  5. 7 days later, we send performance report


📢 Ad placements we offer

Primary: $3,000 per send

  • Most prominent ad space at top of newsletter

  • Best for driving brand awareness and traffic

Expected unique clicks: 600+

  • Display your logo and value proposition at top (~25 words)

  • Entire segment dedicated to your content (up to 100 words + image)

  • Link to a CTA

  • Guaranteed 60k impressions each send

  • Newsletter published on our website

Secondary: $1,500 per send

  • Secondary ad space in middle of newsletter

  • Great for driving brand awareness from educational content

Expected unique clicks: 100+

  • Dedicated sub-headline + section

  • ~30 words of native content + image

  • Link to a CTA

  • Guaranteed 60k impressions each newsletter

  • Newsletter published on our website

Classifieds: $500 per send

  • Text placement in tools section

  • Good for generating signups to products or driving awareness

Expected unique clicks: 30+

  • Feature product in “Tools of the Week”

  • ~25 words of native content + image

  • Link to a landing page

  • Guaranteed 60k impressions each newsletter

  • Newsletter published on our website


🎁 Pricing packages

Primary 8

  • 8 Primary placements

  • Expected reach: 500,000 unique opens

  • Expected clicks: 5,000

Price: $18,000 (25% discount)

Primary 4

  • 4 Primary placements

  • Expected reach: 250,000 unique opens

  • Expected clicks: 2,500

Price: $10,000 (17% discount)

Secondary 8

  • 8 Secondary placements

  • Expected reach: 500,000 unique opens

  • Expected clicks: 800

Price: $9,000 (25% discount)

Secondary 4

  • 4 Secondary placements

  • Expected reach: 250,000 unique opens

  • Expected clicks: 400

Price: $5,000 (17% discount)

Combo 8

  • 4 Primary placements

  • 4 Secondary placements

  • Expected reach: 500,000 unique opens

  • Expected clicks: 6,000

Price: $13,500 (25% discount)

Combo 4

  • 2 Primary placements

  • 2 Secondary placements

  • Expected reach: 250,000 unique opens

  • Expected clicks: 3,000

Price: $7,500 (17% discount)


🤝 Need a custom package?

Contact us for a custom quote.

We’ll create a package that fits your goals and budget.

Contact: josh@postplanner.com


🙋‍♀️ Got questions?

Send an email to: josh@postplanner.com