Media Kit for Sponsors
Social media is constantly changing. Marketers who don’t keep up get left behind.
This Week in Social Media (TWISM) helps marketers keep up!
TWISM is a marketing newsletter that shares the top social media news each week to 109,000+ marketers across the globe.
📈 Reach
109k+ subscribers
1,800+ new signups per week
55% open rate
60,000+ unique opens per send
3% CTR
🎯 Audience quality
We clean our list on a weekly basis, removing all subscribers who haven’t opened an email in the last 4 weeks.
😍 What our readers say
Tammy Adams, My Life Abundant:
Tara Tamiko, AI Educator, Mentor and Speaker:
🌎 Where our readers live
51% — USA
12% — UK
10% — EU
7% — Canada
6% — AUS / NZ / Singapore
14% — Rest of world
👩💻 What our readers do for work
29% — Social Media Manager
24% — Business Owner
21% — Marketing Director
11% — Content Creator
15% — Other
🧐 Platform our readers prioritize most
32% — Facebook
25% — Instagram
14% — LinkedIn
11% — YouTube
18% — Other
🏁 How to book a placement
Fill out our sponsor form
We draft your placement (including images)
You review draft and request revisions
We finalize placement and notify you when live
7 days later, we send performance report
📢 Ad placements we offer
Primary: $3,000 per send
Most prominent ad space at top of newsletter
Best for driving brand awareness and traffic
Expected unique clicks: 600+
Display your logo and value proposition at top (~25 words)
Entire segment dedicated to your content (up to 100 words + image)
Link to a CTA
Guaranteed 60k impressions each send
Newsletter published on our website
—
Secondary: $1,500 per send
Secondary ad space in middle of newsletter
Great for driving brand awareness from educational content
Expected unique clicks: 100+
Dedicated sub-headline + section
~30 words of native content + image
Link to a CTA
Guaranteed 60k impressions each newsletter
Newsletter published on our website
—
Classifieds: $500 per send
Text placement in tools section
Good for generating signups to products or driving awareness
Expected unique clicks: 30+
Feature product in “Tools of the Week”
~25 words of native content + image
Link to a landing page
Guaranteed 60k impressions each newsletter
Newsletter published on our website
🎁 Pricing packages
Primary 8
8 Primary placements
Expected reach: 500,000 unique opens
Expected clicks: 5,000
Price: $18,000 (25% discount)
—
Primary 4
4 Primary placements
Expected reach: 250,000 unique opens
Expected clicks: 2,500
Price: $10,000 (17% discount)
—
Secondary 8
8 Secondary placements
Expected reach: 500,000 unique opens
Expected clicks: 800
Price: $9,000 (25% discount)
—
Secondary 4
4 Secondary placements
Expected reach: 250,000 unique opens
Expected clicks: 400
Price: $5,000 (17% discount)
—
Combo 8
4 Primary placements
4 Secondary placements
Expected reach: 500,000 unique opens
Expected clicks: 6,000
Price: $13,500 (25% discount)
—
Combo 4
2 Primary placements
2 Secondary placements
Expected reach: 250,000 unique opens
Expected clicks: 3,000
Price: $7,500 (17% discount)
🤝 Need a custom package?
Contact us for a custom quote.
We’ll create a package that fits your goals and budget.
Contact: josh@postplanner.com
🙋♀️ Got questions?
Send an email to: josh@postplanner.com